ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

Chamberlain University ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review-Step-By-Step Guide

This guide will demonstrate how to complete the Chamberlain University ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review assignment based on general principles of academic writing. Here, we will show you the A, B, Cs of completing an academic paper, irrespective of the instructions. After guiding you through what to do, the guide will leave one or two sample essays at the end to highlight the various sections discussed below.

How to Research and Prepare for ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review                     

Whether one passes or fails an academic assignment such as the Chamberlain University ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review depends on the preparation done beforehand. The first thing to do once you receive an assignment is to quickly skim through the requirements. Once that is done, start going through the instructions one by one to clearly understand what the instructor wants. The most important thing here is to understand the required format—whether it is APA, MLA, Chicago, etc.

After understanding the requirements of the paper, the next phase is to gather relevant materials. The first place to start the research process is the weekly resources. Go through the resources provided in the instructions to determine which ones fit the assignment. After reviewing the provided resources, use the university library to search for additional resources. After gathering sufficient and necessary resources, you are now ready to start drafting your paper.

How to Write the Introduction for ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review                     

The introduction for the Chamberlain University ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review is where you tell the instructor what your paper will encompass. In three to four statements, highlight the important points that will form the basis of your paper. Here, you can include statistics to show the importance of the topic you will be discussing. At the end of the introduction, write a clear purpose statement outlining what exactly will be contained in the paper. This statement will start with “The purpose of this paper…” and then proceed to outline the various sections of the instructions.

How to Write the Body for ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review                     

After the introduction, move into the main part of the ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review assignment, which is the body. Given that the paper you will be writing is not experimental, the way you organize the headings and subheadings of your paper is critically important. In some cases, you might have to use more subheadings to properly organize the assignment. The organization will depend on the rubric provided. Carefully examine the rubric, as it will contain all the detailed requirements of the assignment. Sometimes, the rubric will have information that the normal instructions lack.

Another important factor to consider at this point is how to do citations. In-text citations are fundamental as they support the arguments and points you make in the paper. At this point, the resources gathered at the beginning will come in handy. Integrating the ideas of the authors with your own will ensure that you produce a comprehensive paper. Also, follow the given citation format. In most cases, APA 7 is the preferred format for nursing assignments.

How to Write the Conclusion for ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review                     

After completing the main sections, write the conclusion of your paper. The conclusion is a summary of the main points you made in your paper. However, you need to rewrite the points and not simply copy and paste them. By restating the points from each subheading, you will provide a nuanced overview of the assignment to the reader.

How to Format the References List for ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review                     

The very last part of your paper involves listing the sources used in your paper. These sources should be listed in alphabetical order and double-spaced. Additionally, use a hanging indent for each source that appears in this list. Lastly, only the sources cited within the body of the paper should appear here.

Stuck? Let Us Help You

Completing assignments can sometimes be overwhelming, especially with the multitude of academic and personal responsibilities you may have. If you find yourself stuck or unsure at any point in the process, don’t hesitate to reach out for professional assistance. Our assignment writing services are designed to help you achieve your academic goals with ease. 

Our team of experienced writers is well-versed in academic writing and familiar with the specific requirements of the ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review assignment. We can provide you with personalized support, ensuring your assignment is well-researched, properly formatted, and thoroughly edited. Get a feel of the quality we guarantee – ORDER NOW. 

Sample Answer for ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review Included After Question

Required Resources
Read/review the following resources for this activity:

• Textbook: Chapter 6
• Lesson
• Link (library article): Fear Advertisements: Influencing Consumers to Make Better Health DecisionsLinks to an external site.
• Link (library article): Fear Appeals in Social Marketing: The Case of Anti-Speeding Video Advertisement “Mistakes”Links to an external site.

Apply the following writing resources to your posts:

• Link (multimedia presentation): Citing References in TextLinks to an external site.
• Link (website): APA Citation and WritingLinks to an external site.

A Sample Answer For the Assignment: ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

Title:  ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

Fear-Based Advertising Could Lead Public to Choose Better Health Decision

An advertisement presents more than just pictures, information and tag lines. It serves as the media to convey a message, especially for health campaign advertising. Each element of health advertising; the model, the message and the setting should be designed carefully, as it is expected to lead the public to change their lifestyle. The trick used to build and aim for highest effectiveness of the advertisement content is called message framing. Generally, there are two ways of message framing; loss-framing and gain-framing (Wansink & Pope, 2014). The first framing technique focuses on the loss that the person will get if they keep doing the action. On the other hand, gain-framing emphasize the positive result for the person if the person does the action. Both framing mechanisms could provide negative and positive impact depending on how the message is delivered. For health purpose advertisement, the most commonly used technique is gain-framing. It could be seen in anti-smoking or weight loss advertisement which encourages people to change their lifestyle for better physical condition. Lately, the combination of loss-framing and fear arousal is also used to lead public behaviour changes. They are claimed to have a better effect and show significant difference while compared to the regular advertisement (Simpson, 2017). While the opposition to fear-based advertisements present many validate points, overall, the best stance is using it to lead the public to choose better health decision.

When people see an advertisement, they should be attracted to the content before they stop and digest the information. Zhang, a student of the School of Management in Jinan University reports the importance of emotional bonding in advertisement by using real life condition as the reference for the model and the message. Zhang mentions: the level of emotion is possible to influence consumers’ advertising attitude. First of all, it is necessary to ensure enough emotional strength so that the advertisement has the opportunity to attract consumers’ attention and emotional resonance (2020, p.14). The first sign of good health campaign is attracting the target audience. Before people decide to follow the suggestion, they need to relate to the message being conveyed by the advertisement. If the advertisement portrays a condition which the people cannot imagine or never see before, the chance of behaviour change is low. The message should touch deep into a certain emotional level and delivered to the public without adhering from its original content.

Click here to ORDER an A++ paper from our Verified MASTERS and DOCTORATE WRITERS ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review:

The opponent of fear-based advertisement argues that the negative emotion implied from loss-gain framing does not lead people to change their behaviour. Aysen Akyuz, the Association Professor of Department of Public Relations and Advertising in Istanbul Medipol University, Turkey, conducts a survey on the use of fear-based advertising in the anti-smoking campaign among Turkish Youth. The result of his study shows that the campaign does not make smokers plan to quit smoking. He notes: Although they are aware of the health risks associated for cigarette use, they don’t like to be reminded about them. Thus, fear appeal advertisements are not effective to stimulate quit behaviour among cigarette users (2017, p.2447). To prove the effectiveness of fear-based advertising to change people’s behaviour, take an example from the most commonly found health campaign about smoking. They often link cigarette-smoking with the health deterioration effects for the smokers. However, it doesn’t encourage smokers to quit the habit; in fact, they keep smoking and ignore the campaign.

While designing a health campaign, there are two kinds of fears that could be induced to the message; high-level and low-level threat. It is also important to measure how the people could handle the consequences, either they are manageable or too difficult to handle. Each of them will trigger the public to take several different kinds of action. Carey, student of Department of Clinical, Educational and Health Psychology, University College London and Sarma, the student of School of Psychology, The National University of Ireland reports how the misused level of threat could make people do the opposite action than the intended goal. Their study is about applying fear-based advertisement with high threat and preventable consequences and fear-based advertisement with high threat and irreversible consequences to the population study.  The result shows that advertisement with preventable consequences are more likely to make people acting as suggested in the campaign. On the other hand, the advertisement with irreversible effects will be more likely to be ignored. The level of threat and consequences used in the content plays important role to encourage behavioural change. The sample provided in the opponent’s argument emphasizes that health deterioration must be happening, thus they respond by ignoring the suggestion.

Another argument provided by the opponents of fear-based advertising points the designer of the fear-based advertisement, which is not aligning the message to the target’s point of view. Wansik and Cornell from School of Applied Economics and Management, Cornell University reports that gain-framed message does a better job in approaching the audience of a health campaign. Wansik and Cornell notes:  Since most audiences do not have the highly specific and detailed health knowledge that the message producers possess, they are less susceptible to fear-based, loss-framed messaging than the producers (2014, p.10). Generally, the fear-based health campaign is often paired to loss-framed message. Thus, the message implies that the audience will lose something if they ignore the recommended action. It didn’t do well because the designers are health experts who ignore the public’s behaviour towards the issue. Since they are not actively involved in the topic, the fear-based advertisement will bring less effect to the audience.

To reach the intended goal, the fear-based advertisement could be arranged properly by each element; the model, the setting and the message. Krishen, a student of Marketing & International Business, Lee Business School, University of Nevada and Bui, a student of the Department of Marketing, Loyola Marymount University conducted a pilot project of health campaign by showing an overweight boy ordering indulgent food with a side dish and measured the effect of this campaign to the audiences. They note: The results depict that through this goal activation theory base, properly designed projective advertisements can channel individuals to make better future health decisions (2015, p.9). Creating a balanced health campaign is the key to convey the message to the public. The sample takes a sample of an overweight child who could be found in daily occurrence. It also chooses the setting in a junk food chain where the boy ordered indulgent food. These situations are familiar to the target audience, thus leaving a bigger impression and lead them to choose a better lifestyle. 

The use of advertisement as a media to encourage people to do prevention or take a decision for a better life is essential. When the advertisement is designed carefully to touch emotional area, this advertisement could make public re-think about continuing poor health decisions such as overeating, consuming indulgent food and smoking. This statement is questionable as the smoking campaign cannot make smokers quit smoking. It is probably the result of the high risk and consequences that cannot be avoided by the target audience. The fear-based advertisement could not reach the target well because it is designed by the health experts, which learn deeper about the topic compared to the public in general. In the end, the fear-based advertisement combined with a realistic setting and message proves that it can do better in leading the public towards a better lifestyle.

References

Peer-Reviewed Journals

Akyuz, A. (2017). The Use of Fear Appeal for Anti-Smoking Advertising Campaigns: A Survey on Turkish Youth. International Journal Of Social Science And Economic Research, 02(02), 2434-2449. Retrieved from https://ijsser.org/uploads/ijsser_02__151.pdf

Wansink, B., & Pope, L. (2014). When do gain-framed health messages work better than fear appeals?. Nutrition Reviews, 73(1), 4-11. doi: 10.1093/nutrit/nuu010

Electronic Sources

Carey, R., & Sarma, K. (2016). Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers. BMC Public Health, 16(1). doi: 10.1186/s12889-016-3227-2

Krishen, A., & Bui, M. (2015). Fear advertisements: influencing consumers to make better health decisions. International Journal Of Advertising, 34(3), 533-548. doi: 10.1080/02650487.2014.996278 

Simpson, J. (2017). Appeal to fear in health care: appropriate or inappropriate?. Chiropractic & Manual Therapies, 25(1). doi: 10.1186/s12998-017-0157-8

Zheng, M. (2020). When and Why Negative Emotional Appeals Work in Advertising: A Review of Research. Open Journal Of Social Sciences, 08(03), 7-16. doi: 10.4236/jss.2020.83002

A Sample Answer 2 For the Assignment: ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

Title:  ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

In the first article, Fear advertisements: influencing consumers to make better health decisions, Krishen and Bui (2015) analyze whether people are more prone to make healthier choices through fear or hope. They analyze previously recorded research and build upon it. They conclude that people respond more to fear than hope. People will choose healthier foods if they feel fear from an advertisement rather than hope.  I think if the participants were made aware of the manipulation tactic being used, they would distrust the advertisement entirely and would continue with their current choices. Using fear-inducing tactics has limitations because there also has to be a positive goal associated. Furthermore, the participant must have a goal they want to obtain in order to take the fear tactic into consideration and therefore change their behaviors or choices. 

In the second article, Fear appeals in social marketing: The case of anti-speeding video advertisement “Mistakes”, Giachino et al. (2017) analyzed 20 young Italian students. The research is to see if they drove within the speed limit after watching the anti-speeding video. It appears that the students were aware of the purpose of the study and the results may be biased due to that (GIachino et al., Spring 2017). I believe knowing they were being manipulated made them immune to the effects of this research. In the 10 females analyzed, some females actually increased their speeding after the video. Giachino et al. (2017) believe this may be due to them feeling like their freedom was infringed upon. The limitations of this research are that the results are short term and do not show the long term effects of the fear tactics used. According to Giachino et al. (2017), the more one is exposed to the fear tactic the less effective it is. (Giachino et al., 2017) Another limitation is that they used a small group of young Italian students. In order to have a better understanding of the results of the fear appeal, they would have to increase the number of people analyzed as well as a more diverse audience. 

I think if I were a subject in one of these studies I would probably be induced to give the results they were looking for. For instance, I would drive within the speed limits while I was being watched but once the research was over, I probably would go back to my bad habits. I feel like normally I stay within the speed limit but in roads such as the parkway, where the normal is 10 miles above the speed limit, I tend to follow the crowd. I also noticed that personally, fear tactics have a short term effect on me. I tend to make changes but with time go back to what I used to do. I believe it’s because, like Krishen and Bui state, you must have a personal goal for making the choice in order for the fear strategy to work (Krishen and Bui, 2015). I have seen many documentaries on Netflix that use fear tactics to manipulate the audience. There are documentaries on how bad sugar is for you, how bad meat is for, and other types of documentaries. I think a lot of the documentaries use fear appeal when manipulating their audience. Even the music used and the images are all to bring about fear to the viewer. I don’t think any of them worked long term on me or my family. Nonetheless, I have seen others make life changes after seeing the same documentaries. 

Reference

Giachino, C., Stupino, M., Petrarulo, G., & Bertoldi, B. (2017, Spring). Fear appeals in social marketing: The case of anti-speeding video advertisement “Mistakes”. https://eds-b-ebscohost-com.chamberlainuniversity.idm.oclc.org/eds/detail/detail?vid=0&sid=3e711d84-309d-441c-b43c-119c2ebc4d96%40pdc-vsessmgr02&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3D%3D#AN=124409330&db=bth

Krishen, A. S., & Bui, M. (2015). Fear advertisements: Influencing consumers to make better health decisions. https://eds-b-ebscohost-com.chamberlainuniversity.idm.oclc.org/eds/detail/detail?vid=0&sid=c26a72fd-b85b-479c-9f98-1bc31f3e6fdf%40pdc-v-sessmgr05&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3D%3D#db=edswss&AN=000369954900008

A Sample Answer 3 For the Assignment: ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

Title:  ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

I could really relate to what you said about the effectiveness of those documentaries. I remember watching Supersize Me years ago. I was disgusted. I swore off the fast food industry, but that was short-lived.

When I think of fear tactics, I automatically think of those anti-smoking commercials. They definitely use fear tactics. Seeing someone who has had part of their face removed due to cancer caused by smoking is pretty terrifying! I also believe that social media is a big place for the use of fear advertisements. Social media has really changed how we react to things. We see multiple people post. We see multiple people have certain reactions. It really does influence how we view issues. 

I do believe fear-based tactics work – to a degree. The issue is with getting people to not turn away when they realize it’s something that might frighten them into making better choices. 🙁 I know that when it comes to health, fear can make an impact. I know this from personal experience. For instance, I have an aunt who has been overweight and had bad knees for years. She had put off getting knee replacements and had avoided eating right and exercise. In recent years her doctors began telling her that she may end up in a wheelchair if she didn’t have the surgeries and that it would be a much better recovery if she were strong and weighed less. For the past year, she did water aerobics and walked the pool. She ate better and lost weight. She has had one knee replacement and has the other scheduled. Sometimes, it takes fear to sort of force a person into making some hard decisions. In this example, it took years before she changed her habits. 

I think health-related fear tactics have always made an impact on me. I know that the advertisements that scared me are the ones I’ve always remembered: the ones about smoking, the ones about STDs and condoms, the ones about texting and driving.

I think it’s about knowing one’s audience. Even if I know the goal is to scare me into action, if it’s something that could really hurt me, I might just be scared into action!

Required Resources

Read/review the following resources for this activity:

• Lesson: Week 6; review Week 5 (organizational patterns)
• Link (Word doc): Pro-Con Position Paper TemplateDownload Pro-Con Position Paper Template
• Minimum of 5 scholarly sources (including at least two peer-reviewed sources)

Apply the following writing resources to your posts:

• Link (multimedia presentation): APA BasicsLinks to an external site. (Review this tutorial for formatting an APA paper and title page.)
• Link (multimedia presentation): Citing References in TextLinks to an external site.
• Link (website): APA Citation and WritingLinks to an external site.

Instructions

For this assignment, you will submit a draft of your paper to your instructor for review. The essay draft should follow one of the two organizational patterns from the Week 5 lesson. Use the Pro-Con Essay Template (in Required Resources) to complete your draft.

Writing Requirements (APA format)

• Length: 4-5 pages (not including title page or references page)
• 1-inch margins
• Double spaced
• 12-point Times New Roman font
• Title page
• References page (minimum of 5 scholarly resources, including at least two peer-reviewed sources)

Grading

This activity will be graded using the Pro-Con Position Draft Grading Rubric. Instructors will be providing broad feedback based on the designated rubric areas. You are expected to use this feedback, additional writing and APA resources, and revision and proofreading strategies to fully improve the essay for final submission.

Course Outcomes (CO): 7

Due Date: By 11:59 p.m. MT on Sunday

Rubric

Pro-Con Position Draft Grading Rubric – 45 pts

Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeLength	5 ptsMeets length requirement0 ptsDoes not meet length requirement	5 pts
This criterion is linked to a Learning OutcomeParagraph Development	10 ptsThe central idea is developed and expanded with depth of critical thought. The writing supports claims with several detailed and persuasive examples.8.5 ptsThe central idea is developed.The writing supports claims with examples, but additional analysis or examples could strengthen the argument.7.5 ptsThe central idea needs more development with points tying back to the thesis. The writing supports claims with examples, but the examples are not well-developed or examined. Additional examples and analysis are needed to make the argument more persuasive.6 ptsThe central idea is not developed, and the analysis lacks critical thought. The central idea is not well-supported by claims and/or examples.0 ptsNo effort	10 pts
This criterion is linked to a Learning OutcomeSource Integration	10 ptsPaper properly references and integrates 5 scholarly sources.8.5 ptsPaper properly references and integrates 4 scholarly sources.7.5 ptsPaper properly references and integrates 3 scholarly sources.6 ptsPaper properly references and integrates 2 scholarly sources.0 ptsPaper properly references and integrates 0-1 scholarly sources.	10 pts
This criterion is linked to a Learning OutcomeOrganization	10 ptsPaper is clear and cohesive. Introduction and conclusion support the overall flow of the paper.8.5 ptsPaper is basically clear and well-organized with a minimum of non-related material present.7.5 ptsPaper has some issues with clarity, flow, and cohesion. Paper lacks organization.6 ptsPaper lacks organization and has difficulty staying on track. Central themes are difficult to identify.0 ptsNo effort	10 pts
This criterion is linked to a Learning OutcomeWriting: Mechanics & Usage	5 ptsThe writing is free of major errors in grammar, spelling, and punctuation that would detract from a clear reading of the paper.4.25 ptsThe writing contains a few major errors in grammar, spelling, and punctuation, but the errors do not detract from a clear reading of the text.3.75 ptsThe writing contains some major errors in grammar, spelling, and punctuation that need to be addressed for a clearer reading of the paper.3 ptsThe writing contains several major errors in grammar, spelling, and punctuation that impede a clear reading of the paper.0 ptsNo effort	5 pts
This criterion is linked to a Learning OutcomeAPA Paper Format	5 ptsPaper is formatted to include all 7 of the following: title page, references page, Times New Roman font, 12-point font, double spacing, running header, and page numbers.4.25 ptsPaper is formatted to include 6 of the following: title page, references page, Times New Roman font, 12-point font, double spacing, running header, and page numbers.3.75 ptsPaper is formatted to include 5 of the following: title page, references page, Times New Roman font, 12-point font, double spacing, running header, and page numbers.3 ptsPaper is formatted to include 4 of the following: title page, references page, Times New Roman font, 12-point font, double spacing, running header, and page numbers.0 ptsPaper is formatted to include less than 4 of the following: title page, references page, Times New Roman font, 12-point font, double spacing, running header, and page numbers.	5 pts
Total Points: 45

A Sample Answer For the Assignment: ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review

Title: ENGL 147N Week 6 Assignment: Pro-Con Position Paper Draft – Instructor Review